We hate to see chambers waste their time and marketing dollars. 

 
How many times have you been confused with local government? Or the US Chamber? Or the rival chamber one town over?

 

At Chamber Marketing Makeover we help chambers clarify their brand message so their marketing works. 

 

WE'VE BEEN THERE

As former Chamber executives ourselves, we know how hard it is when you wear dozens of "hats" every day and you're pulled in so many different directions.

 

Deadlines and back-to-back events make it difficult (if not almost impossible) to communicate clearly and proactively in a way that helps members engage. Many times you're probably resigned to the bad habit of simply copying and pasting the same old article, email or ad from last month's event or last year's dinner, updating the specifics and new sponsors and hitting send - hoping it works like last time.

 

With so much competition from other chambers, nonprofits, BNI groups and more, your membership growth may be stagnant, retention is still a struggle, attendance is down, and non-dues revenues are shrinking. And if you're honest, you know you can go back only so many times to the same wealthy members and sponsors to hit your revenue goals.

 

Not to mention, you have a board or a boss you are held accountable to - and that can cause lots of sleepless nights.

 

To top it off, will your chamber job or our chamber industry adapt, evolve and survive the next decade or are your best days behind you as warned could happen in ACCE's Horizon Initiative: Chambers 2025?

 

We believe it doesn't have to be this way.

 

We understand because we've been there. We've felt the pressure as chamber executives and marketing professionals just like you.

 

But now we have a solution. A proven formula and roadmap to turn your chamber's stagnation into success.

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WE HAVE THE SOLUTION

Chamber Marketing Makeover Founder Demming Bass is a StoryBrand Certified Guide and Copywriter who has helped coach and train hundreds of chambers and thousands of nonprofits and businesses to be better marketers while simplifying and clarifying their messaging.

 

Demming has implemented these same strategies and achieved remarkable success. His marketing and branding strategies helped increase revenues by $2.4 million at one chamber (during a recession in fact) and increased revenues by $740,000 in less than three years at another.

 

A 17-year chamber veteran at four of the largest chambers in the Southeast, his branding efforts helped two different chambers gain honors as the "Top 3 Metro Chambers of the Year" by the American Chamber of Commerce Executives and he and his teams have been awarded more than 40 ACCE Awards for Communication Excellence over the years including multiple Grand Awards and Best of Show Honors.

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"Demming's marketing and branding strategies really revolutionized our chamber, boosted our revenue and dramatically increased our influence,"says Gwinnett Chamber President Jim Maran. 

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Later, as Constant Contact's Regional Development Director for the Southeastern United States, he coached and taught more than 8,000 chambers, businesses and nonprofits how to become better marketers - many dramatically increasing revenues after applying the best practices he shared. 

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"Demming taught thousands of businesses and chambers how to be better marketers and boost profits. His simple, proven advice and framework are like gold," shared Wendi Caplan Carroll, Constant Contact's National Director of Field Sales and Marketing.

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WHAT YOU GET

Going through the Chamber Marketing Makeover, you'll not only walk away with the physical plan, collateral and content, but you'll also learn the WHY behind the plan and the secrets and formula to great storytelling - which is the secret to the world's greatest brands like Apple, Coca-Cola, Chick-fil-A, and more.

 

The mind is wired to listen and pay attention to a powerful story and you'll learn how to translate that phenomena into marketing messaging that works.

 

We create for you a customized Chamber Message Strategy and Script that tells the story of your members and the role you play in that story to help them achieve success. Telling this story in this way attracts members and sponsors.

 

THE ONLY MARKETING YOU WILL EVER NEED

If you'd like to take your marketing to a completely new level that blows away the competition, we will also create and manage key marketing and branding collateral used by today's top brands, but that you're probably not taking advantage of, including:

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1. A website that engages

2. An email drip/nurturing campaign that converts

3. A customized, effective sales letter that will close high-end members and sponsors,

4. A new lead generating pdf to capture thousands of new member and sponsor prospects, and

5. 3 perfectly written testimonials that people will read and believe.

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As a bonus - and perhaps most valuable of all - our Premium Makeover Package offers lifetime access for your current staff (and future staff) to the StoryBrand Online Marketing Roadmap Course that teaches and reviews the step-by-step process to create these same 5 pieces of marketing collateral again and again for other programs, events, departments, and initiatives.

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The bottom line -- we will make you and your team chamber branding ninjas.

 

And together, we'll save our industry. One chamber at a time.

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In ACCE's Horizon Initiative: Chambers 2025 Report, ACCE President Mick Fleming stated, "It's the connection between technology and human touch that is going to differentiate chambers and make it so that this communication revolution makes you successful."

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That human touch begins with understanding and communicating each member's story and the transformational role you play in it.

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Just like in business, it's not the best or biggest chamber or program that attracts the most members, dollars and sponsors -- it's the chamber whose message is easiest and quickest to understand. 

 

Chambers that simplify and clarify their messaging win in the marketplace. That chamber should be you. Why wait any longer?

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Call us and get started today with a free consultation.