LET'S GET SOMETHING ON THE CALENDAR
Call me at 678-414-4508 or send me your contact info, a little bit about your project or how I can help, and a couple of dates that would work for you to schedule a free consultation. I'll audit your website and give you 5 tactics you can employ right away to get more engagement and members.
I'm looking forward to working with you to clarify your message and create great marketing collateral that you're proud of.
Basic
Chamber
Marketing
MakeoveR
You get a customized CHAMBER MESSAGE STRATEGY AND SCRIPT that tells the story of your member or sponsor and the role you play in that story to help them achieve success. It serves as a multi-year marketing plan and a filter for all of your future marketing collateral. It is one of the most innovative and powerful tools in marketing today.
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Your chamber can replicate the strategy time and again for programs, services and even entire divisions and departments.
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YOUR MAKEOVER INCLUDES:
2 hours of online training and collaboration to create the first draft of your Strategy and Script that you and your team can work on and refine. Then, simply send us your draft for further review, editing, writing and refinement. We close with 1 final hour of online strategy and implementation coaching with tips to use in all your marketing collateral.
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TOTAL TIME INVOLVED:
6 hours total. 3 hours of online coaching and strategy implementation. 3 hours from our team creating your deliverables.
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TIME FRAME:
1 - 2 weeks
Essential chamber marketing
Makeover
EVERYTHING IN THE BASIC MAKEOVER PLUS:
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We'll design a NEW WEBSITE THROUGH A CUSTOM BLUEPRINT (CALLED A WIREFRAME) AND CREATE NEW MESSAGING AND COPY as well as integrate the 10 "Must-Have Elements" for a perfect website.
What’s a wireframe? A website wireframe is the technical term for a blueprint or visual guide that represents the skeletal framework of a website. Our wireframe blueprints are created for the purpose of arranging the 10 Must-Have Elements to best accomplish your particular chamber objective or goal. Our wireframe blueprint depicts the homepage layout and arrangement of the website’s content, including interface elements and navigational systems, and how they work together. You can take the wireframe blueprint and copy and create the web site yourself, get a member firm to create it (your designers will love it, trust us) or use one of our recommended vendors.
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Finally, we’ll write a CUSTOMIZED, EFFECTIVE SALES LETTER THAT CLOSES DEALS FOR HIGH-VALUE MEMBERS AND SPONSORS.
The copy can also be used for in-person sales calls, emails, landing pages, membership campaigns and more. You get to select the goal and audience (high tier chamber investor prospect, high level sponsor, community decision maker, capital campaign prospect, etc). Our expert copywriters will write the letter that gets results.
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YOUR MAKEOVER INCLUDES:
2 hours of online training and collaboration to create the first draft of your Custom Chamber Message Strategy and Script that you and your team can work on and refine. 3 hours for our team for further review, editing, writing and refinement. 1 additional hour of online strategy and implementation coaching with tips to use in all of your marketing collateral.
2 hours of online training and collaboration to strategize and wireframe a new website homepage or update your existing website homepage. 5 hours of our time wireframing and writing the copy for your website. 1 final hour of review and implementation coaching including the checklist of the 10 Must-Haves for the perfect chamber website.
1 hour of online training and collaboration to strategize and brainstorm the audience and content of the sales letter. 3 hours of our copywriting time. 1 final hour of online strategy and implementation coaching.
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TOTAL TIME INVOLVED:
19 hours total. 8 hours of online coaching and strategy implementation with you or your team. 11 hours from our team creating your 3 deliverables.
TIMEFRAME:
Up to 1 month
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PREMIUM chamber marketing
Makeover
EVERYTHING IN THE BASIC AND ESSENTIAL MARKETING MAKEOVER PLUS:
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Your chamber will get LIFETIME ACCESS FOR YOUR CURRENT STAFF (AND FUTURE STAFF) TO THE STORYBRAND ONLINE MARKETING ROADMAP COURSE that teaches you the why and the step-by-step process to create these same 5 pieces of marketing collateral again and again for other programs, events, departments, and initiatives.
This is especially helpful if you have high turnover and want to quickly train anyone or any new future employee at your chamber how to execute the perfect marketing plan and create the perfect marketing collateral for your chamber.
The online course will make you and your team branding ninjas and includes 23 videos of step-by-step training and a 129-page workbook that you and your team can go back to again and again to learn or re-learn how to:
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Create websites or landing pages designed to close sales
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Make prospects want to give you their emails
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Send member emails that get opened and acted upon
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Produce proven copywriting formulas for your events and campaigns that will get “butts in seats” and increase new member and sponsorship sales
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Learn what real content marketing is and how to do it correctly
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Close more high-value sales with an automated sales letter
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Next, we will CREATE AND DESIGN A NEW LEAD GENERATING PDF to capture thousands of new prospect emails and convert them to members and sponsors. This is a very powerful tool that the most successful businesses use (but chambers don’t) to bring attention to your prospects, establish reciprocity and trust, and offer free value to members and prospects. Some examples include a Magazine Article, an Interview, a Checklist, the Value List, or Free Samples. We’ll work with you to select and produce the perfect one.
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Next, we will CREATE A PERFECTLY WRITTEN AND DESIGNED 6-EMAIL NURTURING/DRIP CAMPAIGN to convert prospects to buyers.
This series of emails ‘’nurtures” the relationship over time and highlights major sales points from your web site with an objective to bring them back to your web site for the opportunity to join or sponsor. You pick the audience and goal and we’ll take care of the rest.
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Finally, we will CREATE 3 CUSTOMIZED AND PERFECTLY CRAFTED TESTIMONIALS that get prospects to buy.
These can be used in all parts of your marketing and establishes authority and competence for your chamber.
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YOUR MAKEOVER INCLUDES:
2 hours of online training and collaboration to create the first draft of your Custom Chamber Strategy and Script that you and your team can work on and refine. 3 hours for our team for further review, editing, writing and refinement. 1 additional hour of online strategy and implementation coaching with tips to use in all of your marketing collateral.
2 hours of online training and collaboration to strategize and wireframe a new website or update your existing website. 5 hours of our time wireframing and writing the copy for your website. 1 final hour of review and implementation coaching including the checklist of the 10 Must-Haves for the perfect chamber website.
1 hour of online training and collaboration to strategize and brainstorm the audience and content of the sales letter. 3 hours of our copywriting time. 1 final hour of online strategy and implementation coaching.
1 hour of online training and collaboration to strategize and brainstorm the audience and content of your lead generating pdf and 8 hours of our copywriting and design time. 1 final hour of review and implementation coaching.
1 hour of online training and collaboration to strategize and brainstorm the audience and content of our 6-email nurturing campaign and 6 hours of our copywriting and design time. 1 final hour of review and implementation coaching.
1 hour of online training and collaboration to strategize and brainstorm the audience and content of our 3 testimonials and 2 hours of our copywriting time. 1 final hour of review and implementation coaching.
Unlimited hours of ongoing training through the StoryBrand Online Marketing Roadmap course.
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TOTAL TIME INVOLVED:
41 hours total. 14 hours of online coaching and strategy implementation. 27 hours from our team creating your 6 deliverables.
TIME FRAME:
Up to 3 months to complete all 6 deliverables. Unlimited future coaching with the online Marketing Roadmap.
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***Want to get this package sponsored and paid for by a member? Contact us to discuss how we can help make that happen.
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